The Coming of the Body
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200 pages / June 2010 / 9781844673100

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A compelling analysis of how capitalism has given birth to the new sculpted, engineered and pleasure-seeking body.

In this startling new work, Hervé Juvin argues that developments in medicine and science are redefining what it means to be human. Living longer than ever before, and yet increasingly obsessed with longevity and youth, the people of the Western world face an existence disconnected from need, suffering and time—and they are losing their moral compass in the process.

New industries have sprung up to promote plastic surgery, sex-free reproduction, fitness fads and bizarre diets. Behind this commercial activity is an ideology sympathetic to both eugenics and euthanasia, and dreaming of immortality. In this radically changed world, young people inhabit a digitalized, virtual environment at a far remove from the vital experiences of the body.

Juvin’s central message is a sinister paradox: what communism set out to do, and disastrously failed to achieve, capitalism is in the process of realizing—the discredited messianic goal of reinventing humanity.


“Offers much food for thought.”

“Stylish and bracing autopsy of postmodern corporalism.”

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